As we always say; An Author without a Web Property is like having the party of the century but forgetting to give out the address on the invitations. How is anyone going to come? How will they know where to find the party? Author Web Properties are an excellent way to display your writings. Here are a few things that an Author Property can do for you:
1. Give you a legit web presence on the internet
2 Give your readers a place to purchase your book(s)
3. Give the readers a feel of your personality through your Web Property.
4. Give you total control over the sales of your book(s)
We want to advise you on a very important matter: TREAT YOUR BOOK AS A BUSINESS!
is not treating their published book as a business. Here is a news flash: any time you create and sell a product (and yes books are products), it is a business. Now that we have that established, let’s get started.1. Do I need to invest in book marketing?
There is no right and wrong answer. If you have the money to invest in book marketing (and it can become quite expensive), then by all means invest. But most Authors are working with a very tight budget, especially after paying for the printing prices. If you were to ask us this question about 10 years ago, we would have insisted that you invest in book marketing, but with the success of social sites these days, if you have the time, you can market your own book. Besides, if nothing else..IT’S FREE!
This is very simple. If you are on facebook or twitter, ask your friends/followers to share a link of your book. That’s it That’s all! Make sure that you create a very nice link to share on your social media. Appearance is everything!. We offer social media tags for your book at a very, very low cost. Check out some examples here.
Think about reaching hundreds of thousands of your audience every week. When you give them what they want–free information–they will eventually buy. Many authors go the traditional path of talks, ads or press releases. They don’t always pay well for the effort.4 Create an eBook.
There are some who swear by a good paperback book, and we couldn’t agree more, but reality is with all of the technology of today, many are opting to read their books online. An eBook is the way to go if you want to keep up with readers. You can create your own eBook, but if you don’t know how we do. Visit our eBook site for more details.5. Time is Patience.
Another HUGE mistake Authors make is being impatient. If this is your first book and you haven’t created a “buz” yet, then patience must become your friend. People don’t know you yet so why would they want to read your book? Don’t get discouraged because it has been 4 months and you only sold 8 books. These things can take time, and the only thing it is going to cost you is PATIENCE. Keep your eyes on your end goal and you should be fine.
What you should include on your Published Author website…
1. First things first! You need an awesome masthead on your Web Property. The masthead or banner is simply a graphic at the top of a web page containing basic information about your Web Property. Your website or, as we call it, “Web Property” is a part of your branding tool. We recommend that you create an original masthead for your property that would be similar to the branding that you use for platforms.
In print publishing, a masthead is a list of the editorial board and staff writers, while a nameplate is the “logo” at the front of a newspaper. For a Web Property, you want to create a banner or nameplate that identifies your website including elements such as a slogan, logo, or links. Make sure that your masthead contains a tagline. Your tagline is usually your motto or short mission statement. Your tagline needs to communicate what you write so that visitors who like to read what you write will poke around a bit more. Make sure that you can identify what it is you want to write about.
2. An informative “About” page. The “About” page is where Web Property visitors go to learn more about the site they’re on. No, we don’t want your life story, but five or so paragraphs of your journey as a writer or any experiences that are related to you being a writer will do. Keep in mind that, you want your page to reflect your writer’s voice.
Your About page should answer the Five Ws:
Who are you?
What do you do?
When did you start doing what you’re doing?
Where are you?
What is your mission?
3. A “Contact” page. How is someone going to get in contact with you if they are interested in what you have written? Time to drop your online privacy inhibitions! A ‘contact’ page just isn’t complete without contact information. So, your email address is a must. Now, if you’re a nonfiction writer, then you really need to beef up this page. Include your postal address and even a phone number for booking speaking events.
4. A great author picture.Some don’t like to put their pictures up online for whatever reason. It could be that they are ashamed or shy of the way they look. It could be that they want to keep the focus off of themselves and keep it on their writings. You may even feel that it’s self-serving to promote yourself instead of your work. Whatever the reason to not wanting your photo up, we have 4 words for you: JUST DO IT ALREADY! And don’t put up photos that were taken 20 years ago when you were thin. We want the present-day you. And we want it in high quality. Not some cropped shot that you took with a group of friends at the neighborhood bar. Being able to see your face can be what an agent, editor or potential reader needs to feel comfortable with working with you.
5. A blog. Ok, so you have the crucial information covered. But where do you get to show your skills? Linking your blog to your Web Property(or even having it live on your site) is a great way to allow industry professionals and potential readers the chance to scope out your writing talent. “word of mouth” is one of your best tools for a popular blog, so it goes without saying that your blog needs to be updated on a regular basis, it needs to hit your target readership, and it needs to be well-written.